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BROOLED WELEDA JOURNAL Understanding Anthroposophic Skincare: Weleda’s Holistic Approach A grounded, beautiful introduction to Anthroposophy, Rudolf Steiner, Ita Wegman and the nature-led philosophy behind Weleda skincare. 🌿 Natural skincare ⏱ 12–15 minute read ✨ Holistic beauty Shop Skin Food 30ml → Visit My Weleda Advocate Page → 🌼 Rooted in nature Skincare as care for the whole person Weleda’s approach sees the skin as living, expressive and closely connected with the rhythms of nature. A different way to think about skin Most skincare advice begins with a surface question: is the skin dry, oily, sensitive, blemish-prone or mature? Those categories are useful, but Weleda’s philosophy asks a deeper question as well: what is the skin trying to communicate, and how can we support it rather than simply cover over it? Anthroposophic skincare is built around the idea that the human being is not only a physical body. We are also shaped by habits, seasons, emotions, sleep, food, environment, stress, warmth, movement and inner rhythm. In this view, skin is not treated as a separate object. It is part of a living whole. That is why Weleda products often feel different from conventional beauty products. They are not designed only to give an instant cosmetic effect, although they can feel wonderfully comforting on the skin. They are designed to work with the skin’s own capacity to restore, protect and balance itself. Article focus This article explores Weleda’s heritage and skincare philosophy in plain language. It is not medical advice. For persistent skin conditions, irritation or allergies, seek guidance from a qualified healthcare professional. Browse Brooled WELEDA Shop → 1 What Anthroposophy means 2 Rudolf Steiner and Ita Wegman 3 How Weleda applies it 4 Products to start with What is Anthroposophy? Anthroposophy is a philosophy associated with Rudolf Steiner. The word is often translated as “wisdom of the human being” or “knowledge of the human being.” At its heart is an attempt to understand people as more than chemistry alone: body, mind, soul, spirit and environment are seen as connected. In everyday language, this means Anthroposophy looks for relationships. How does the body respond to the seasons? How does warmth affect comfort? How does rhythm influence wellbeing? How do plants, minerals and natural processes interact with human life? Rather than seeing nature as a warehouse of ingredients, anthroposophic thinking sees nature as a living context in which human beings participate. Applied to skincare, that worldview leads to a more respectful, less aggressive approach. The goal is not to force the skin into silence. It is to support the skin’s own intelligence. Dryness, for example, is not merely a cosmetic problem. It may reflect a need for protection, nourishment, warmth, barrier support or gentler daily habits. Sensitivity may call for simplicity, calm and fewer harsh interventions. Dullness may invite better rhythm: cleansing, moisturising, rest, fresh air and consistent care. This is why Weleda often speaks about balance, regeneration and the skin’s natural functions. A product is not just an isolated active ingredient. It is a complete formula, with oils, waxes, plant extracts, texture, scent and ritual working together. The experience matters: the scent of rosemary, the richness of lanolin and beeswax, the softness of plant oils, the soothing character of calendula and chamomile. In anthroposophic skincare, the sensory quality of a product is part of the care. Rudolf Steiner: the vision behind Anthroposophy Rudolf Steiner was an Austrian philosopher, educator and social reformer whose work influenced education, agriculture, medicine, architecture and the arts. Many people know his name through Waldorf education or biodynamic farming, but his influence also reaches into Weleda’s founding story. Steiner’s approach was ambitious. He wanted to explore how modern knowledge, observation and spiritual understanding could meet. For health and care, this meant asking physicians and pharmacists to look not only at isolated symptoms but at the whole human being. In skincare terms, that can sound surprisingly contemporary. Many of us now understand that sleep, stress, climate, hormones, nutrition and emotional load can all show up on the skin. Weleda’s skincare heritage begins with a broad view of the human being: not skin as decoration, but skin as a living boundary between inner life and the world. BROOLED WELEDA JOURNAL It is important to talk about this heritage honestly and practically. Anthroposophy is not a quick marketing slogan. It is a full worldview, and not everyone will relate to every part of it. You do not have to adopt a whole philosophy to appreciate what it has contributed to natural skincare: respect for plants, attention to farming, careful formulation, rhythmic routines and a belief that beauty is connected with wellbeing. That is where Weleda has become accessible to modern customers. You may come to the brand because your hands are cracked, your face feels tight, your baby needs gentle care, or you simply want products with a more natural feel. Behind that immediate need is a deeper tradition: care should work with life, not against it. Ita Wegman: physician, pioneer and co-founder Dr Ita Wegman was a physician whose role in Weleda’s story is essential. She worked with Rudolf Steiner in the development of anthroposophic medicine and helped bring the ideas into medical practice. Where Steiner contributed a philosophical and spiritual framework, Wegman brought clinical seriousness, practical care and direct medical experience. Her contribution matters because it reminds us that Weleda did not emerge as a beauty trend. It grew from a healthcare environment where medicines, plant preparations and skin applications were part of a wider approach to human wellbeing. The skin was understood as part of the organism, not merely as a surface to decorate. Wegman’s legacy can still be felt in Weleda’s tone: gentle, therapeutic, deeply connected with plants and attentive to the person using the product. The best Weleda routines are simple but thoughtful. They are not about chasing every new ingredient. They are about finding what the skin needs and returning to it consistently. Oskar Schmiedel and the laboratory tradition Weleda’s founding story also

🌿 Biodynamic Beauty • Weleda Philosophy The Benefits of Biodynamic Ingredients in Weleda Products Why soil, rhythm, plant wisdom, sustainability and human wellbeing all matter when you choose natural skincare — and how Weleda’s biodynamic roots show up in much-loved products such as Skin Food and Calendula care. Shop Skin Food 100 Years Meet Mark, Your Weleda Advocate Biodynamic Weleda garden illustration A stylised biodynamic garden with calendula, chamomile, bees, sun, moon and a Skin Food tube. Skin Food Calendula • Chamomile Biodynamic ingredients are not simply “natural ingredients with a nicer label”. In Weleda’s world, they represent a whole way of thinking about the relationship between soil, plants, people and the wider living environment. A calendula flower is not treated as an isolated raw material. It is understood as part of a living garden: the soil that feeds it, the insects that visit it, the seasons that shape it, the hands that harvest it, and the purpose it will serve in a carefully made product. That is why biodynamic farming matters so much to Weleda. It connects skincare to something deeper than texture, fragrance and packaging. It asks a bigger question: what kind of agriculture should stand behind the products we use every day on our skin? For Weleda, the answer has always been rooted in respect — respect for the earth, respect for plant life, respect for the human being, and respect for the rhythms of nature. When you pick up a product such as Skin Food, or choose a gentle Calendula product for delicate skin, you are not only choosing a cream, balm or wash. You are touching a story that reaches back to medicinal plant gardens, anthroposophic ideas, and a belief that true beauty should never be separated from health, sustainability and responsibility. What does biodynamic farming mean? Biodynamic agriculture is often described as an advanced form of organic growing, but that description only tells part of the story. Like organic farming, biodynamic growing avoids synthetic pesticides and artificial fertilisers. But it goes further by viewing the farm or garden as a whole living organism. Soil, compost, animals, plants, trees, water, insects and human care are all seen as interdependent. In practical terms, this means biodynamic growers work to build living soil, create biodiversity, reduce dependency on external inputs, and cultivate plants in harmony with natural rhythms. Compost is not treated as waste, but as a living source of fertility. Habitats are created for pollinators and beneficial insects. Seed saving, careful harvesting and soil preparation become part of a wider ecological responsibility. Living soil Biodynamic practice starts with fertile, active soil. Healthy soil is not a background detail; it is the foundation of resilient plants and responsible skincare sourcing. Biodiversity Flowers, hedges, meadows and insect-friendly spaces help create balance. A biodynamic garden aims to be alive with relationships, not stripped into a monoculture. Natural rhythms Biodynamics pays attention to cycles: day and night, seasons, growth and rest. The result is a slower, more observant form of agriculture. For skincare customers, this matters because the quality of a plant extract begins long before it reaches the laboratory or the product jar. It begins in the way the plant was grown. A biodynamic ingredient carries the intention of the whole process: careful cultivation, ecological awareness, respect for the living landscape and a refusal to separate product quality from environmental quality. Weleda’s farming philosophy: in harmony with nature and the human being Weleda was founded in 1921, and medicinal plants have been central to its identity from the beginning. The company’s approach is built on the idea that human health and the health of nature belong together. This is why Weleda’s gardens are not just decorative spaces or marketing symbols. They are working medicinal plant gardens where cultivation, observation and sustainability meet. In a biodynamic garden, the aim is not to dominate nature but to collaborate with it. That shift in attitude is important. Modern agriculture often focuses on maximum output, standardisation and speed. Biodynamic cultivation asks for attentiveness instead: what does this soil need, what is this plant expressing, what rhythms are present, and how can the garden become more self-sustaining over time? Weleda’s philosophy therefore has both a practical and ethical dimension. Practically, it supports traceable, carefully grown botanicals. Ethically, it recognises that the beauty industry cannot talk about “natural skincare” while ignoring the land from which nature is taken. A truly natural product should not exhaust the natural world that provides it. Why this matters: biodynamic skincare is about joined-up thinking. It brings together ingredient quality, soil health, biodiversity, responsible sourcing, product formulation and a more conscious relationship with nature. This is one reason Weleda has such a strong identity. The brand is not simply chasing the latest skincare trend. It has a philosophical backbone. The same values that guide its cultivation of calendula, chamomile, rosemary, arnica, birch and other plants also guide the way it speaks about human wellbeing: gently, holistically and with respect for the whole person. Anthroposophy, Rudolf Steiner and Ita Wegman To understand Weleda properly, it helps to understand the word anthroposophy. Anthroposophy is the philosophical and spiritual movement associated with Rudolf Steiner. It is concerned with the human being as more than a purely mechanical body. It looks at life, health, development, education, agriculture, art and medicine through the lens of relationship, meaning and inner growth. Rudolf Steiner’s ideas influenced biodynamic agriculture, Waldorf education, eurythmy and anthroposophic medicine. In Weleda’s history, these ideas were not abstract theories sitting on a shelf. They became practical: gardens, remedies, skincare, rhythmical processes, and a way of approaching health that pays attention to body, soul and spirit. Dr Ita Wegman is equally important in this story. As a medical doctor, she worked with Steiner in the development of anthroposophic medicine. Where Steiner brought a broad philosophical and spiritual framework, Wegman brought clinical medical experience and a profound interest in treating the individual human being, not merely the isolated symptom. Their collaboration helped shape the

BROOLED WELEDA STORE A new customer account experience for the Weleda Store Our Weleda Store account area has been redesigned from the ground up to make shopping, checking orders, saving favourites and contacting us feel clearer, warmer and more useful. Open My Account Continue shopping Custom-built for BROOLED customers Dashboard, orders, wishlist, rewards, FAQ, contact and more. We are excited to introduce the new BROOLED Weleda Store customer account design. This is more than a fresh coat of paint on the standard WooCommerce account area. It is a custom-built customer portal made especially for our shop, with a clear green design, simple navigation, modern cards, helpful shortcuts and features that make managing your account much easier. The aim is simple: when you log in, you should immediately know where everything is. Your dashboard should not feel like a technical back office. It should feel like a helpful home for your Weleda shopping account, with your latest order, saved addresses, wishlist, support links and account details all organised in one place. That is exactly what this new design is intended to do. The new layout brings together Dashboard, Orders, Addresses, Wishlist, Rewards / Loyalty Draw, Account Details, Payment Methods, Downloads, FAQ and Support / Contact Store into one consistent customer area. Each section has been styled to feel part of the same experience, so you are not jumping between plain default pages and custom pages. Whether you want to check a past order, update your delivery details, send us a message or save products for later, the account area now has a smoother path for it. SCREENSHOT GALLERY Explore the new account area Scroll through the screenshots below. Click any image to zoom in and look more closely. Demo customer details are shown for preview purposes. Dashboard overviewThe new dashboard brings the main account actions, latest order, wishlist and support links into one clean customer home screen. Orders and exportsCustomers can view orders online and export order history as PDF or Excel when they need a copy for their records. Saved addressesBilling and shipping addresses are shown in modern cards so customers can keep delivery information up to date. Named wishlists and sharingCustomers can create a named wishlist, copy a unique share link, or share through Facebook, X, WhatsApp and email. Account detailsThe profile and password screen has been redesigned to make account updates clear and simple. Rewards / Loyalty DrawThe rewards area is prepared for the BROOLED Monthly Loyalty Draw integration and customer participation history. Contact the storeA customer support section now includes a contact form directly inside the account area. Dashboard cardsThe account dashboard uses clean cards for quick access to orders, addresses, wishlist and FAQ. WHAT IS NEW Every account section has been reworked The design uses icons, cards and clear headings so the most useful actions are easier to find. Dashboard A clearer home screen for recent orders, saved favourites, addresses, rewards, help and account shortcuts. Orders View order details online, open individual orders, and export order history as PDF or Excel. Addresses Billing and shipping details are now easier to review before placing the next order. Wishlist Create named lists, save favourite products, copy a unique share link and share by X, Facebook, WhatsApp or email. Rewards / Loyalty Draw A dedicated rewards area is ready for monthly draw information, participation records and winner history. Payment Methods Payment options stay inside the same customer area, with a cleaner layout and consistent navigation. FAQ Fast answers for delivery, returns, ordering, payments and shop support are one click away. Contact Form Customers can message the BROOLED Weleda Store team directly from inside the account area. A better dashboard when you log in The dashboard is the first place most customers land after signing in, so it needed to do more than just show a few basic account links. The new dashboard has been designed as a proper customer home screen. It welcomes you back, gives you a short explanation of what you can manage, and then presents the most important account actions in a clean card layout. At a glance, you can see recent order activity, completed or processing orders, recent spend information and the number of saved wishlist items. There is also a latest order card, so you can jump straight into the most recent order without hunting through the full order history. For customers who return to the shop regularly, this makes the whole experience quicker and more reassuring. The dashboard also highlights useful areas such as Wishlist, Addresses and FAQ. These are not hidden away at the bottom of the page. They are shown as simple cards with clear buttons, so the next step is obvious. Need to check where your next parcel will be delivered? Open Addresses. Want to come back to favourite Weleda products later? Open Wishlist. Need a quick answer about orders, delivery, payments or support? Open FAQ. Orders are clearer, and exports are now available The Orders section has also been improved. You can still view your orders online, but the new design presents the information in a cleaner table with obvious action buttons. Order number, date, status, total and actions are grouped together so you can quickly understand what happened with each order. One of the most useful new features is order export. Customers can now download order history as a PDF or Excel file. This is especially helpful if you like keeping personal purchase records, need a copy for budgeting, want to check previous product purchases, or simply prefer having your order information saved outside the website. You can also export an individual order where available, or view the order online as usual. The goal is to give you more control over your own information. Instead of being limited to viewing order history only on the website, you can take a copy in a format that works for you. PDF is ideal for a tidy, printable record. Excel is ideal if you prefer sorting, filtering or keeping a

Educational guide + shopping help WELEDA Skin Care: choose the right routine for your skin Skin care should feel clear, practical and kind. This guide explains what to use for dry, oily, blemish-prone, mature, sensitive and everyday skin — with simple routines using Skin Food, Men Care, Firming Skin Care and Aknedoron Purifying Skin Care. Browse Mark’s WELEDA Shop Shop Direct via Advocate Best customer route: use weleda.brooled.co.uk for advice, browsing, categories, contact, appointments and buying directly from Mark’s small business. Use the WELEDA Advocate shop when you want WELEDA to fulfil the order directly through the Advocate system. Click the Skin Food, Men Care, Firming or Purifying areas to shop each range directly from Mark’s WELEDA shop. Start with your skin, not with a complicated routine Most people do not need a shelf full of products. A good daily routine usually starts with three questions: what does my skin feel like, what does it look like by midday, and what changes with age, work, shaving, hormones, stress or weather? 🌿 Educate first Understand your skin type, choose a suitable texture, then build a routine you can repeat. Consistency normally beats complexity. 🛒 Then shop with confidence Once you know your skin goal — dryness, oil, blemishes, shaving comfort or firmness — it becomes much easier to choose the right WELEDA range. 🌱 Mark’s WELEDA Shop Best for: learning, browsing, discovering categories, contacting Mark, reading guidance and choosing your routine. Visit weleda.brooled.co.uk 🛍️ WELEDA Advocate Shop Best for: direct product pages, product ranges, basket and checkout through Mark’s Advocate store. Visit Advocate shop Know your skin type Use the quick guide below as a starting point. Skin can change across the face and over time, so you may be dry on the cheeks, oily on the T-zone, and sensitive after shaving or cleansing. 💧Dry / roughTight, flaky, rough patches, dry hands or elbows. ✨Oily / combinationShiny T-zone, midday oil, heavier feel. 🎯Blemish-proneSpots, congestion, breakouts or unsettled skin. 🌺Mature / changingDullness, dryness, visible lines or loss of firmness. 🍃SensitiveReactive, easily irritated or uncomfortable. Educational skin type graphic: use it to match your skin signs with a simple routine. Ingredient focus: why WELEDA formulas feel botanical WELEDA products often use plant oils, waxes, botanical extracts and aromatic plant ingredients. The easiest way to understand them is by what role they play in a routine. CalendulaOften associated with soothing and skin-supporting care. Found in formulas where comfort and care matter. ChamomileA calming botanical often used in gentle care, including Skin Food and Aknedoron routines. Wild pansyUsed in Skin Food formulas as part of the classic botanical blend for dry, rough skin care. Pomegranate seed oilA key ingredient theme in the Firming range, paired with maca peptides for mature or changing skin routines. Maca peptidesUsed in the Pomegranate & Maca Peptides Firming range to support a firmer-looking daily routine. Witch hazelUsed in cleansing and purifying products where oily, shiny or blemish-prone skin needs balance. Which WELEDA range is right for you? This graphic is useful for readers who want the answer quickly before reading the full product sections. Range comparison graphic: dry skin, men’s quick care, firming routines and purifying care. 💧 Dry / rough skin WELEDA Skin Food Rich, comforting care for dry, rough, hard-working skin — especially hands, elbows, feet and dry patches. Shop Skin Food What to do Use on dry, rough areas when your skin feels tight, weather-stressed or overworked. Apply generously several times a day where extra help is needed. Use classic Skin Food for richer care; choose lighter textures when you want faster absorption. MorningApply a small amount to dry areas before going out. During the dayReapply to hands, elbows, feet or rough patches. EveningUse a richer layer where skin needs overnight comfort. Why: dry skin often needs richer moisture and barrier-supporting care, not harsh cleansing or too many steps. 🪒 Face, beard + shaving WELEDA Men Care Simple, practical care for cleansing, shaving routines, beard areas and quick daily hydration. Shop Men Care Featured product: Moisture Cream for Men 30ml Fast-absorbed daily moisture cream from your Brooled WELEDA shop. Add it after cleansing or shaving when skin feels dry, tight or needs quick comfort. View this product in Mark’s shop → What to do Cleanse morning and evening if your skin feels oily, sweaty, congested or affected by shaving. Use a face-and-beard cleanser if you want one simple product for the whole lower face area. Add a serum or moisturiser when skin feels dry, tight or uncomfortable after cleansing or shaving. MorningFace wash, then serum or moisturiser. After shavingAvoid harsh rubbing. Use calm hydration. EveningCleanse away oil, sweat and daily build-up. Why: men’s routines often focus on oil, beard areas, shaving comfort and speed. But products are not only about gender — choose by skin need, texture preference and daily habits. Men’s skin care often focuses on Women’s skin care often focuses on The better rule Shaving comfort, beard cleansing, oil control and quick steps. Hydration layers, radiance, firming, day/night textures and makeup removal if relevant. Choose products by your skin type, not by a label. Dry skin can use richer care; oily skin can use lighter cleansing; mature skin can use firming care. 🌺 Mature / changing skin Pomegranate & Maca Peptides Firming Skin Care A daily routine for skin that wants firmness, moisture, radiance and support as it changes with age. Shop Firming Skin Care What to do Use serum before day or night cream on clean skin. Apply day cream in the morning to the face, neck and décolleté. Use night cream in the evening if your skin feels drier or wants richer overnight care. MorningCleanse → serum → day cream. EveningCleanse → serum → night cream. Don’t forgetInclude neck and décolleté, not just the face. Why: mature or changing skin often benefits from steady hydration, comforting textures and a repeatable morning/evening rhythm. 🎯 Oily / blemish-prone skin Aknedoron Purifying Skin Care A clear, simple approach for blemish-prone, oily, congested or unsettled skin.